How we helped a $10 billion in AUM, UK based real estate boutique convert more leads
Lead Classification was a challenge. No mechanism to separate non-productive leads from highly convertible
Propensity Model (regression based) to classify leads into High/Medium and Low probability was designed
Lead Analytics (Propensity Model) – Regression Model tested with 35% accuracy – Lead conversion swell by 15%
Re-engineer Processes to Drive Improvements in NPS and Sales
