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The science behind lead conversion

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The science behind lead conversion
How we helped a $10 billion in AUM, UK based real estate boutique convert more leads
Lead Classification was a challenge. No mechanism to separate non-productive leads from highly convertible
Propensity Model (regression based) to classify leads into High/Medium and Low probability was designed
Lead Analytics (Propensity Model) – Regression Model tested with 35% accuracy – Lead conversion swell by 15%

- Read about our other engagements

The science behind lead conversion
Enable smart growth: Connect to and enhance revenue from new sources using intelligent centralized systems
Combining technology and behavioral models to address customer complaints
Re-engineer Processes to Drive Improvements in NPS and Sales
Cloud based order management systems can help address transparency issues